Today Conan decided to finally follow someone on Twitter. His choice was random (so he says), but the lucky Sarah Killen has no doubt felt the power of his action. And it’s an interesting case study in the power of celebrity in the new digital participatory culture.
When Conan O’Brien first created a Twitter account we students of social media had a fun new game to play: Guess how many followers Conan will have after each refresh. When I got into the game, he had around 71,500 followers and jumped up to over 72k in less than a minute. And kept climbing. That was eight days ago.
What’s really interesting is Conan’s foreshadowing:

Today, Conan has 535,275 followers as of this writing (and climbing, no doubt). Sarah, the one person he decided to follow, gained over 2000 followers in a matter of minutes. And, as in Conan’s case, that number is still climbing.
Behold the power of celebrity in participatory culture. This makes me wonder if Conan and his crew realize the amount of influence they have on the web. I’m sure they do. Now, Sarah Killen’s life probably isn’t changing all that much. But she has been brought up alongside Conan’s image and, holding onto his coattails, so to speak. Pretty fascinating. I wonder if NBC is noticing this and realizing how incredibly bad their move to get rid of him was…
The following is a discussion topic that I am leading with @paisian in our Media Literacy course at The New School.
As this week’s topic is Digital Participatory Culture we (Neal and Joel) thought it only suitable to collaborate entirely on the discussion piece to kick this off. We used Google Wave to formulate our ideas and get a basic outline of what’s to come and then moved it into a shared Google Document to put the last formatting touches on it.
The discussion this week will break down what we took away as the most significant aspects of the new digital participatory culture and attempt to stratify all of these new ideas with your experiences, thoughts, ideas and research.
Many of us in this course have grown up with computers and the Internet present for most of our lives. Those of us who were recently undergrads most likely connected pretty distinctly with both the Jenkins and Watkins readings.
Jenkins defines this new participatory culture as,
“A culture with relatively low barriers to artistic expression and civic engagement, strong support for creating and sharing one’s creations, and some type of informal mentorship whereby what is known by the most experienced is passed along to novices.”
(pp. 3)
With so much of our day-to-day lives wrapped up in the digital world, at some point you have to jump in and start contributing to the discussion. As Jörg has mentioned, Jenkins has shown us that in order to stay relevant and alive in the digital culture, we need to participate in it. Today, that takes many forms.
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Some really interesting metrics from JESS3 for AIGA on the state of the internet.
JESS3 – the State of The Internet by JESS3 for AIGA Baltimore
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Online search giant Google recently made its foray into the formal social media sphere with its Google Buzz service. Tied into the popular Gmail web-based email client, Buzz was rolled out to Google’s approximately 146 million most active users, the company saying that a social network has always been beneath the surface of its email technology (WSJ.com). But even with the current social-media craze, many users were unhappy with what seemed to be an intrusion on their everyday social routines. We’ll look at some of these users’ comments and I’ll espouse what I see to be some of the possibilities that we might not be hearing over the Buzz. ¶ Read More…
These are taken away from Carol Wilder’s Understanding Media Studies course at The New School.
- What do I want to know?
- Why does it matter? To whom?
- What do we already know about the subject?
- What is a workable research question?
- How can I find the answer?
- How can I analyze the results?
- What conclusions can I draw?
- What can I contribute to future studies?
- How can I communicate the result to others?
This post is set up to be a reminder to me as I continue my masters degree. I need to be thinking about and answering these questions as I determine the research I want to do in this field.